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Build the Blueprint for Your Business Exit

Financial Planning for Business Owners

You know the value of having the right people in your business.
Now it’s time for a financial team that sees your whole picture and works together to handle every concern.

See the Success Stories

Growing, Operating, Exiting

We’re Here for Every Phase of Life and Business

Providing financial planning and wealth management for business owners in their 40s and older, living in the Greenville and Spartanburg, South Carolina area.

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You’re Not Slowing Down. You’re Planning Smarter.


In business and in life, it’s near impossible to forge ahead effectively without a clear vision of what you’re trying to accomplish.

The more success you build, the clearer some things become:

  • Time is one of your most precious commodities.
  • Every financial decision carries weight, for both you and your business.
  • You’re building wealth, but not necessarily with precision or purpose.

Owning a business makes every financial decision more complicated. Saving enough for retirement is one thing, but making sure all parts of your financial life work together like a well-built machine can give you the confidence to make decisions with clarity

Get to Know Us

The Challenges You Face:

  • Confusion and complexity

    Simply put, there’s a lot going on—and that makes it all the more difficult to feel confident and gain clarity on where you are now and how to move forward in the right direction.


  • Immense responsibility

    Every day, you’re making important decisions while constantly worrying if they’re the right ones for you and your business. Ultimately, that frustration can bring progress to a grinding halt.


  • Future planning

    Eventually, the time will come to exit the business. Even if you’re years away, you know being prepared to live with complete financial independence takes time, and you need to start planning now.

You’re Not the Type to Leave Things to Chance, and Neither Are We.

You already understand the importance of bringing the right people into your business.

Now, you need a team of experienced financial professionals who understand your bigger picture and work together to address every financial concern.

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Let&#8217;s Transform the Business You Built Into a <strong>Legacy That Lasts</strong>

Let’s Transform the Business You Built Into a Legacy That Lasts

We work with business owners who are done choosing between growth and freedom. You’ve built something valuable, and now you want your wealth to support a life that’s just as meaningful. You’re not interested in outdated advice or rigid trade-offs. You want a strategy that fits the way you live and lead today.

Work with us virtually or meet in person at our Upstate South Carolina office. We’re built to meet you where you are.

Our 3D Planning Process

Today
Day 5
Day 10
Day 20
Day 30





Get started

  • Schedule your free consult
  • Invite key family members
  • Think about what you want to accomplish

Free Consult

  • Get clarity around your goals
  • Walk away with clear next steps
  • Preview our planning approach

Destination

  • Define what success looks like
  • Gather key info (we'll guide you)
  • Lay out scope of work and next steps

Design

  • Strategy check-in
  • Fill in gaps
  • Discuss plan outline

Delivery

  • Receive your custom plan
  • Review clear next steps
  • You'll ask why you didn't do this years ago

We’re in Your Corner

Meet the Panning Wealth team—your financial advocates, coordinators, educators, and strategic partners. Creating structure and clarity out of complexity, we help you get organized, coordinate every part of your financial life, and stay on track as your goals evolve. We're here to simplify the process, keeping you confidently in control.

Jonathan Panning

Jonathan Panning CFP®, RICP®

Managing Partner and CFP® Practitioner

Mitchell Panning

Mitchell Panning, CIMA® 

Partner and Practice Manager

Sophie Pokela

Sophie Pokela

Client Service Specialist

Jonathan Panning CFP®, RICP®

Managing Partner and CFP® Practitioner

As our firm’s Managing Partner, I have the pleasure of working closely with clients, talking to investors interested in working with us, and expanding our professional network. Serving clients for over 11 years, I’m driven by a deep desire to help good people live fulfilling lives—and do so without the constant weight of financial stress. I’ve seen so many hardworking people—business owners, passionate professionals, community leaders—be financially successful on paper, while feeling overwhelmed at the complexity of their situation.

Every day when I come to the office and speak with our incredible clients, I aim to bring clarity, simplify their lives, and help them feel confident again. To accomplish this, I approach things a little differently. Beyond serving as an advisor, I like to say I bring the discipline of a strategist and the heart of a coach to each client relationship. In doing so, my clients and I work together to ensure they can live well today while building a meaningful legacy for tomorrow.
The real value I deliver isn’t just a portfolio or plan. It’s the ability to empower clients to make confident decisions with less stress, more focus, and greater freedom.

Why I Became an Advisor
I got into this business to build something meaningful for my family and community. But what keeps me going is the opportunity to bring clarity, confidence, and peace of mind to others every single day.

I grew up around great role models. My grandfather, Pop, was always the life of the party. But he was also a diligent saver. That meant that when he passed, my grandmother didn’t have to worry about finances. He had taken care of everything, and that gave her space to grieve without fear. His actions left a mark on me.

My dad also inspired my journey to serve others. He’s always been a hard worker, planned ahead, and made the most of his life. Because he was able to prioritize what truly brought him joy, we’ve been able to travel to more countries together than I can count. None of it was handed to him—he just knew how to save for what mattered.

These experiences shaped the way I see money. Growing up, I learned it’s not just about achieving a certain level of wealth. It’s about using it to live a full, meaningful life. That’s what I want to help the people I work with accomplish.

Education and Designations

  • Bachelor's in Economics from Clemson University
  • CERTIFIED FINANCIAL PLANNER® (CFP®)
  • Retirement Income Certified Professional® (RICP®)
  • Series 7, Series 66, and Series 24 licenses
  • Life, accident, and Health insurance and long-term care insurance license 

Outside the Office
I’m a Greenville native, but I did spend part of my childhood in Clermont-Ferrand, France, and another year and a half in Louvain-la-Neuve, Belgium and Maastricht, Netherlands during my time at Clemson.

Today, I live in Simponsville with my wife Anna, and our two children, Jacob and Grace. We’re fortunate enough to spend lots of time with family and friends in and throughout the Greenville area.

I’m an active member of our church, serving on both the finance committee and worship team, where I get to sing, play guitar, and occasionally bring out the trumpet. In addition, I keep busy coaching youth soccer and taking my family to Seabrook Island whenever we’re able. 

Mitchell Panning, CIMA® 

Partner and Practice Manager

Serving in the financial services industry for over six years, I spend the majority of my time focused on investment management and financial analysis. Behind the scenes, I also make sure our operations are running smoothly. This ensures our team members work together as efficiently as possible when addressing client concerns.


Coming from a background in mechanical engineering, it’s probably no surprise I enjoy the creativity and problem-solving that goes into building custom financial plans for our clients. As a naturally analytical and curious person, I strive to be as thorough as I can in addressing our clients' needs. To me, simply finding a solution isn’t enough—I want to find the best solution for each individual client and their unique circumstances.

Education and Designations

  • Bachelor’s in Mechanical Engineering from Clemson University
  • Series 7 and Series 66
  • Certified Investment Management Analyst (CIMA)


Outside the Office
I’m born and raised in Greenville, South Carolina, alongside my brother Jon. My wife, Connor, and I are happy to live closeby to family, and we’re fortunate to spend time with them both inside and outside the office.

In my free time, I stay active playing tennis or pickleball and running. In addition, I enjoy playing the piano.

In life, both professionally and personally, my goal is always to follow my passions and be proud of what I’ve accomplished.

Sophie Pokela

Client Service Specialist

I started my educational journey playing collegiate golf at Augustana University, but after transferring, completed my Bachelor’s degree in English from the University of Wisconsin-Madison. Along with my degree, I also got my education and certificate in integrative health coaching from the Institute for Integrative Nutrition. After graduation, I moved down to Greenville and love it here!

I have always loved meeting new people and making connections.  So, I knew I wanted to go into a career that would allow me to work directly with people.  That desire to connect and to help is what led me to Panning Wealth. I could not be more excited to support the families we serve every single day and to share in the impact of the work we do.

Outside of work, I enjoy spending my time cooking, reading, exercising, or doing just about anything outside. If I can get my two bulldogs to go for a walk with me that’s always a plus. I also love sports, so during volleyball and basketball season you can always catch me watching a game. Badgers only of course.

Ready to Get Strategic About the Wealth You’ve Built? 

Where you go next is up to you. But if you’re ready to align every piece of your financial life with your greater goals and vision for the future, you’ll need the right resources, guidance, and custom strategies to make it happen.

Schedule Your Free Consult

Are You Ready? 
portfolio stress test

If you believe you could benefit from working with a financial professional, let’s review your portfolio, financial trajectory, and goals to see if you’re a good match for our practice.

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